EP18: Amazon FBA and Brand Acquisitions with the eCommerce Gladiator Michael Michelini

Dec 26, 2019

In this episode Michael chats with founder/investor/podcaster Michael Michelini about building and selling an Amazon FBA business, joining the acquirer company, as well as advice for those who are thinking of selling an online business. Michelini is currently the Director of Business Development at Alpha Rock Capital.

GUEST BIO:

American social media & e-commerce specialist in China since late 2007, Michael Michelini is passionate to help companies do business in China leveraging the power of social media and e-commerce. He hosts a weekly podcast GlobalFromAsia.com to help businesses understand how to grow their business in China and other parts of Asia.

SKIP TO THE GOOD PARTS:

• 0:38 - 0:49 Michael M. tells how he describes to others what he does
• 0:58 - 1:18 Michael M. describes how he started, grew and sold his business Sissetonel
• 1:26 - 1:43 An explanation of the deal to buy Sissetonel and the how Michael M. was compensated
• 1:52 - 2:15 Michael M. talks about his first job and how he eventually ended up going out on his own
• 2:19 - 3:46 Why Michael M. decided to sell his business
• 4:12 - 5:31 Michael M. describes the process of negotiating when he sold his business
• 5:42 - 6:32 Michael M. explains his role at Alpha Rock Capital and he also describes Alpha Rock and what they do there
• 7:14 - 8:36 Michael M. talks about Alpha Rock's fund, it's minimum contribution amount, and how investors are paid
• 9:02 - 9:24 Michael M. talks about why they focus on Amazon FBA acquisitions only
• 9:24 - 9:47 Michael B. explains the advantages of focusing on one type of acquisitions
• 9:47 - 10:33 Michael M. talks about the type of Amazon FBA niches they look for when making acquisitions
• 10:33 - 10:41 Why Michael B. and Domain Magnate like the "boring stuff"
• 10:41 - 11:04 Where Alpha Rock finds deals and what their general price range is
• 11:11 - 11:52 Private deals vs. going through brokers and why Michael M. finds private to be trickier/riskier
• 12:01 - 13:50 Michael M. gives his advice for first time sellers
• 14:07 - 15:07 Michael M. talks about the advantages that Alpha Rock Capital and the team bring to the table when buying and managing FBA brands
• 15:16 - 15:41 Michael M. explains their growth goals for acquired businesses
• 15:41 - 16:42 Michael B. on Domain Magnate's goals for newly acquired businesses and their consistent track record for the past 15 years
• 16:42 - 17:32 Michael M. about the important of deal flow
• 17:32 - 18:27 Michael B. talks about how they've had to reject investors recently because of capacity
• 18:27 - 19:58 Michael M. on combining multiple acquired businesses to build bigger brands
• 19:58 - 20:35 Michael M. explains the type of risk that Domain Magnate needs to mitigate for with it's content sites
• 20:35 - 22:11 Michael B. talks about potential risk in their business and how they utilize separate seller accounts toe mitigate those risks

SHOW TRANSCRIPT: [[VIEW ON OUR WEBSITE]]

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